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CrossFit Babe Revie Schulz, Our Personal Trainer Of The Day, Launches “The Babe Project”

Our personal trainer of the day is literally a Crossfit babe. Twenty-four-year-old Revie Schulz is the owner of an affiliate Crossfit babes Miami and just started a new business she called the babe project. She describes herself as “motivated” and is living her life to the fullest. read her full interview below.




My name is Revie Jane Schulz, I am a 24-year-old entrepreneur. I own an affiliate CrossFit Babes Miami and my recent venture The Babe Project. I have co-founded our sister company TriBabes and my husband’s strength and conditioning program/ Bootcamp Chase Conditioning. After my own personal experiences, I love helping people discover themselves and build their self-confidence through fitness.

After school, I knew something was missing from my life, I was always so involved in sports in high school and I realised I had to somehow get that back in my life. I decided to educate myself on this passion of mine and studied Fitness which then drove my career and lifestyle towards it. Fitness makes me happy and content, I am thrilled to have discovered my passion and career so early in life.

I started my affiliate CrossFit Babes Miami, which was the first Women’s Only Affiliate, in 2013 and have loved the grind every day since!

What were some of the biggest mistakes you made when starting out in this industry?

When I opened CrossFit Babes Miami I was the only Coach for a good 7 month. I had no idea what starting a business demanded from you. I played every role there was, Coach, website developer, graphic designer, social media manager, programmer, administrator, merchandise designer, sales representative, accounts manager and the list doesn’t stop there but you can get the idea. I was totally exhausted!

The biggest mistake I made early on was trying to do everything myself. I pushed myself too hard and worked myself to exhaustion. I have now learnt the art of delegating. I have an incredible team around me for marketing, coaching, email correspondence and I have time to focus on managing my business and making improvements. Outsourcing jobs you hate, for example, this for me is accounting, to people who actually enjoy accounting is such an effective move that can do amazing things for your business!

What is the most absurd excuse you heard from a client and how did you respond to it?

To be honest, I think the Babes have been too scared to give me a silly excuse, I haven’t heard one in a while. In our Code of Conduct, it states “Keep excuses and whining to a minimum! All of us have done the hard work, we are all in the same boat, we are all sore.” I believe these chicks are tough as nails and have learnt from each other that there are no excuses.

What makes your gym/fitness centre different from others?

Well for one, the whole building is PINK and it was the first all women’s affiliate on the Gold Coast. The response from the GC has made it evident that there was definitely a need for it.

I also believe our community has really set us apart. These chicks back each other through everything, not just what happens in the gym but in all facets of life. It’s humbling to go to something as personal as a Baby Shower and see so many fellow members of CrossFit Babes, as their friendships have blossomed. Go to a CrossFit comp where a Babe is competing and she will have her cheer squad. TriBabes (a business I co-founded last year) is a testament to this community. In just 6 months TriBabes has developed an incredible following around the world and is debatably the loudest cheer squad at GC Triathlon events.

 What is your greatest guilty pleasure when it comes to food?

I’d have to say Chicken Parmigiana and chips but its closely followed by pizza. Mmm pizza!

Describe yourself in one word.

Hmmm, this is a tough one! I’d have to say motivated. I know each and every person holds a lot of potentials, the possibilities are limitless, so I am always motivated to reach my potential and make the most of each day!

What are some of your best exercise/workout tips?

The best way to get results is to make your work measurable! Ensure you are recording your results and the date you completed it- this way you can revisit and retest meaning you will be able to measure your progress. This is one of the best ways to keep motivated!

What are your goals or plans this year?

I have launched an exciting new business The Babe Project! I’ve been contacted by so many ladies in remote areas where nothing like CrossFit Babes Miami exists; they have contacted me and asked when/ if/ how CBM could be accessible to them.

2014 was all about redefining who I am and what my mission and purpose are. I discovered and wholeheartedly believe that helping women achieve their dreams and build self-confidence is mine.  So I wanted to create somewhere, a hub for all Babes to check-in, workout, record results and try to better them which in turn builds their self-confidence and creates a healthier lifestyle.

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